Its founder Justin Woolverton was a frustrated lawyer who developed the recipe in his Cuisinart, mixing Stevia, egg whites and fruit into a low-calorie treat that tasted good enough to sell. In one of the most remarkable feats ever performed by a frozen dessert, Halo Top ice cream became the best-selling pint in America just six years after launch. See Privacy Policy at and California Privacy Notice at. You can follow HIBT on Twitter & Instagram, and email us at This episode was produced by Chris Maccini and edited by John Isabella, with music by Ramtin Arablouei. catch up to Russia and China in the development of hypersonic weapons. Plus, how Joe has dealt with the infamous “startup valley of death” and how Ursa Major’s engines are helping the U.S.
This week on How I Built This Lab, Joe talks with Guy about the journey of launching and scaling a multimillion dollar aerospace company. American companies like Ursa Major have now begun providing rocket engines for both government and private space endeavors. had relied on for space missions since the end of the Cold War. American sanctions and strained political relationships threatened the supply of Russian rocket engines, which the U.S.
The timing was right: Russia had invaded Crimea the previous year. Joe Laurienti, a former SpaceX and Blue Origin engineer, launched Ursa Major in 2015 with the idea that 3D printing could revolutionize the production of rocket engines.
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